The most important job I will ever have been given!

Over the past 22 years since I left school, I have had several business interests, some good, some bad and some, just different. However, along the way I have had the time of my life and enjoyed the journey so far. Life has a tendency to work in funny ways, as I found out this last few weeks with the final drive to launch my wife’s new book. She has taken almost three years to complete her first novel “Remember to love me” which is part of The Legacy Trilogy.

The funny thing is, no matter what business I have been involved in, I have always been in charge of the marketing. Therefore, when Becky said, I am going to launch a book, I thought, no problem, I can market anything, and how hard can it be!

Let me tell you, over the past few months I have pulled my hair out with this one. The problem is that I don’t just want to launch this, this is my wife, and she had given up three years of her life to write this book. This needs to be better than just a good launch, this needs to be, the all singing all dancing razzmatazz of a launch.

Well time has ticked on, the launch is now in six weeks, and then the book will be launched to all to read. Undoubtedly, some will like it, some will hate it and above all some will love it so much that they will refer it to friends. I guess they are who we are really after. The question is how we can get that level of support for an unpublished author.

Let me tell you. A year ago, my daughter said to me, Dad you are missing out on a huge market place on these things called, social media sites, I said “what sites?” Twelve months later, I have studied hard on this one, and I think I have finally found a way to market Becky as a new author, and the launch of the book. Face book, Myspace and Hi5 to name but a few, along with added exposure on the abclocal website and search engines. I’ve found out how to improve search engine ranking and how to submit news articles to hundreds of news sites in one go.

The thing that surprises me is, how Becky wanted to sell this book but not be in the lime light, the problem is these days the two are so close they may as well be one. My oldest daughter Mitzi-Eloise has been busy putting her designer flair to the Champaign reception, which we have booked for friends, family and the press. She designed the most amazing invites and sealed them with red ribbon and a wax initialled seal of the letter B.

Things are sure hotting up, though Becky has already had a surreal week, with photo shoots, marketing and design teams falling at her feet and the new website poised to hit the internet in the coming days. That just leaves two things for me to do, one I know I can do with absolutely no problem, get the book printed. The other is to contact Richard and Judy on their big read, to see if they will look at an up and coming world class best seller.

The time line to launching this has been like a military operation with definitely no room for mistakes, remember this is my wife. Keep an eye out for Becky Byford on the book shelves and online because she will be there, I promise you.

Speak to you all soon

Mark

P.S I almost forgot her new site will be at http://www.beckybyford.com/ where you will be able to buy “Remember to love me” and if you like it, tell a friend.

Smell The Success carrier bag marketing

Understand the power of branding with your customers in mind and you will be able to drive a business to a completely new level. See what you have to understand is the desire to purchase a product at a designated time and place. See everybody knows there is only one cola! I don’t have to say its coke cola because they have spent billions of pounds, euros and dollars to brain your mind it’s the real thing.

So haw do you go about branding your company to your customers, well it all begins with a carrier bag. See first impressions are everything and everything cost less than 5p in most costs. I know your thinking save the environment use less plastic bags, well tell the company you work with that’s what a network does relays there message to the masses, and it can do the same in reverse to the company, numbers count.

Now the customer has purchased from you because you and your products are by far the best in the field. So spend 5p on the bag. Well I know an empty bag won’t impress them much, so put the product in it and maybe a FREE sample of something they have yet tried from you.

Did we mention the silent salesman yet, see the bag is the Trojan horse really it carries a secret, a secret so powerful that your customer will not see it coming. See over the years we have all had great customers from a party or lend a kit but we can’t get through the front door to see them, well the silent salesman can.

Most companies in MLM or Networking have silent salesman or more commonly known as an opportunity flyer. See when the bags through the door and they sit down and start to enjoy the moment of opening the bag and sampling the products there guard is down. That’s when the silent salesman strikes, he has undoubtedly one me more recruits than any other thing over the years. See when there at home with no pressure and they don’t have to answer awkward questions like do you need to earn any more money, as if they would tell you anyway.

The simple the recruitment flyer the better and if the company doesn’t do one do your own see it’s the content that matters not the look and feel of the flyer, but don’t forget first impressions do count. Now he is in the door, the chances are they will have read it, now all you need to do is follow it up. Calmly and collectedly, ask them did they get a chance to read about the fantastic opportunities that there are in your company, and how you would just love the chance to share your success with them.

Say it with the passion it deserves because if you can build a team of passionate people you will retire a wealthy person.

So see you on the beeches of the world.

Mark

If your looking for an opportunity http://www.smellthesuccess.co.uk